Translator: The most attentive reader.

~Mykhailo Voloshko

Perhaps, person of no other profession can be more attentive in reading than a translator. We are the best QA tools, because we need to understand what is written to the minutiae to be able to convey the same idea in the target language.

If I were a copywriter, I would always hire a good translator to translate my writing into some non-kindred language and tell me what is unclear, wrong or could be written better.

In transcreation, the translator is asked to provide back translation of suggested alternatives. And it sometimes helps to find better options, too.

Translator is the second copywriter.

~Mykhailo Voloshko

The above five words explained

As one of our colleagues put it, "#1 misconception about translation is that marketing copy that took a team of 20 people two months to put together can be translated overnight by one Person and still retain the same impact as the original."

If I ever had to order translation of my content, I would want to find a person who would care about as much as the copywriter who created it in the first place. I would like that person to take their time and to do their job with pleasure, and for good compensation. Because that's when a translator does the best job.

I wish our customers understood it and wanted the same for their content. :)

The first victims of marketing.

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